Strategic goal statements and outcomes

Strategic goal statements and outcomes

Note: You will use your care setting environmental analysis as the basis for developing your strategic plan in this assessment.


The feedback you received on your care setting environmental analysis has been positive. Consequently, you have been asked to select one of the potential improvement projects you noted in your analysis and create a full, 5–10-year strategic plan to achieve the desired quality and safety improvement outcomes. You will develop your strategic plan, using either an AI approach (addressing the design stage), or by building on your SWOT analysis and applying a strategic planning model of your choice.

How you structure your plan should be based on whether you are taking an appreciative inquiry approach or using a specific strategic planning model. Regardless of the approach you choose, the requester of the plan has asked that you address the key points outlined below in the strategic plan requirements. In addition, your plan should be 5–8 pages in length.

Note: Remember, you can submit all, or a portion, of your draft plan to Smarthinking for feedback before you submit the final version for this assessment. However, be mindful of the turnaround time for receiving feedback, if you plan on using this free service.

Strategic goal statements and outcomes


Note: The requirements outlined below correspond to the grading criteria in the scoring guide, so at a minimum, be sure to address each point. In addition, you are encouraged to review the performance level descriptions for each criterion to see how your work will be assessed.

Writing, Supporting Evidence, and APA Style
  • Write clearly, with professionalism and respect for stakeholders and colleagues.
  • Integrate relevant sources of evidence to support your assertions.
    • Cite at least 3–5 sources of scholarly or professional evidence.
  • Format your document using APA style. An APA Style Paper Template and associated tutorial, linked in the Resources, are provided for your use. Be sure to include:
    • A title page and reference page. An abstract is not required.
    • A running head on all pages.
    • Appropriate section headings.
    • Properly formatted citations and references.
  • Proofread your writing to minimize errors that could distract readers and make it more difficult to focus on the substance of your analysis.

Strategic Plan

  • Develop strategic goal statements and outcomes that reflect specific quality and safety improvements for your care setting. You should have at least one short-term goal (just-in-time to one year) and one long-term goal (five years or longer).
    • Determine realistic timelines for achieving your goals.
    • Explain how your short-term goals support your long-term goals.

Note: For plans based on an AI approach, the goal statements and outcomes are provocative propositions that may be refinements of the positive, yet attainable, goals that you proposed during the dream phase of your inquiry. For plans based on a SWOT analysis, the goal statements and outcomes are specific, measurable, and applicable to the area of concern in your analysis for which you proposed pursuing improvements.

Strategic goal statements and outcomes

  • Justify the relevance of your proposed strategic goals and outcomes in relation to the mission, vision, and values of your care setting.
  • Analyze the extent to which your strategic goals and outcomes, and your approach to achieving them, address:
    • The ethical environment.
    • The cultural environment.
    • The use of technology.
    • Applicable health care policies, laws, and regulations.
  • Explain, in general, how you will use relevant leadership and health care theories to help achieve your proposed strategic goals and outcomes.
    • Consider whether different theories are more applicable to the short-term or long-term goals of your strategic plan.
  • Evaluate the leadership qualities and skills that are most important to successfully implementing your proposed plan and sustaining strategic direction.
    • Identify those leadership qualities and skills that are essential to achieving your goals and outcomes and sustaining strategic direction.
    • Identify those leadership qualities and skills that will have the greatest effect on the success of your plan.


As you prepare to complete this assessment, you may want to think about other related issues to deepen your understanding or broaden your viewpoint. You are encouraged to consider the questions below and discuss them with a fellow learner, a work associate, an interested friend, or a member of your professional community. Note that these questions are for your own development and exploration and do not need to be completed or submitted as part of your assessment.

Strategic planning models aid in setting goals, establishing time frames, and forging a path toward achieving those goals. Consider the strategic planning models you are familiar with:

  • Which model would you choose to create goals and outcomes that could address the area of concern you identified in your Assessment 1 SWOT analysis?
  • Why is this model the best choice among alternatives?
  • How does goal setting through appreciative inquiry provocative propositions differ from goal setting in the strategic planning model you selected?



Strategic Planning


Selection of an ideal strategic plan involves establishing attributes that define its contribution to solving a target crisis. In this case, the objective of the strategic plan is to improve quality of healthcare and advance safety prospects in a healthcare institution. As a result, the input of the selected strategic plan comprises of the potential possibility of enhancing service delivery while ensuring the protection of interests shared by parties involved. According to Wolf and Floyd (2017), a strategic plan should focus on aspects such as operation depth, resource availability, and ease of policy implementation. Hence, deciding on an ideal strategic plan involves evaluating the demand for resources and the practicability of attached ambitions. Most healthcare organizations would further reflect on the nature of support associated with the model while aligning expectations on the performance perspectives and input of validated service models.

Developing Strategic Goal Statements and Outcomes

Deciding on a strategic plan involves appreciating depth of developed deliverables concerning the expectation and execution of the project. Perspectives such as identification of areas of need, formulation of implementation plan, and subsequent appraisal of enforcement mechanism would allow attainment of established execution period (Noble & Nwanekezie, 2017). However, impression of the strategic plan extends beyond expectations of performance to include further perspectives such as formulating anticipated outcomes through the input of appraisal mechanisms.

Strategic goal statements and outcomes

The main strategic goal of the strategic plan is to improve quality of healthcare and advance safety prospects in a healthcare institution. The plan would involve appreciating depth of concerns in regards to implementation of operational tactics and subsequent improvement of healthcare needs. Wolf and Floyd (2017) support those introducing requirements that assist in achieving to improve quality healthcare and increase patient safety in the healthcare institution. In the current case, since conditions associated with the plan include safety and quality, their attainment involves advancing skills of the staff through training as well as improving available resources (Newman, 2016). Thus, the strategic plan would ensure improved aspects in features such as healthcare delivery and provision of health care services. The organization would provide nurses and physicians with skills that match the expectations of required services (Wolf & Floyd, 2017).

There are weaknesses and gap that would affect setting the long-term and short-term goals. Some of the factors to consider include the level of technology, customer relations and quality of management in the organization. Besides, getting to know your competitors’ investment level is also critical when setting the future goals of a company. The level of investment in the goals should be higher than that of the competitors in order for the organization to have a competitive advantage. Thus, setting realistic and achievable goals based on the competition, current goals of the organization and the recent results and trends is important.  Involving the company’s lower level manager and employees into decision making may prove to be important in developing strategies that can ensure the company achieves the long term and short-term goals.

Long-Term and Short-Term Goals

The long-term goal is to improve the quality and safety of health care services. The main derivable is to improve safety levels and improve service quality based on the mission and vision of the company. The mission statement aims to provide quality patient care with implacable attention to an unparallel commitment and passion, patient safety, and clinical excellence in order to provide the best health care services. The vision statement is to provide supportive and excellent health care services, that enrich patient’s life in terms of safety, holistic care, and quality care and services.
It is important to consider a variety of factors that might affect the achievement of the set goals. Considering the information given by the senior management and employees during benchmarking may be critical in setting future goals that would guarantee organizational performance and success. The recent results and trends of the company should be used to develop future goals. For example, the statement of financial position of the organization can help in setting goals that are measurable, achievable and realistic by ensuring that they are not beyond the company’s capabilities to attain them. Therefore, if the organization is not updated on the trends, it may end up setting future goals that are difficult to achieve.

Strategic goal statements and outcomes

The short-term goal that would guide the strategic plan includes

  1. Study quality challenges in healthcare delivery
  2. Study safety challenges in healthcare delivery
  • Develop possible solutions
  1. Identify a team to implement developed solutions.
  2. Test efficiency of the team
  3. Test comprehension for the task
  • Improve productivity through training nurses
  • Promote access to quality services
  1. Involve stakeholders as part of the project

Timelinefor Achieving Goals

Efficiency of the developed strategic plan manifests the appraisal mechanism that allows possibility of making adjustments while ensuring set performance goals are attained. Ideally, implementation process would follow a cyclic model that spans across the ten years of execution. Each complete cycle will take 40 months to complete, with their distribution across the four phases of strategic plan taking a 1:1:2:2 ratio models. The short-term goals would help to integrate the expectations of practitioners and health care administration through a continuous exchange of feedback. Baumgartner and Rauter (2017) assert that feedback would allow realization of prospective attributes such as insight development and expectations of performance by respective practitioners. Adjustments in goals such as allow the participating teams stakeholders to focus on implementation criterion, would help to achieve the achieving the strategic results (Baumgartner & Rauter, 2017). Modeling such expectations on the demands of health care facility would allow the eventual attainment of routine long-term goals and objectives associated with the strategic plan.

Perspectives, which include the outcomes and their relation to established deliverables, tend to manifest through detailed evaluation of the plan. At the same time, an appraisal of the project through a SWOT analysis allows visualization of its potential additions towards realization of elemental objectives of quality and safety.

SWOT Analysis of the Strategic Plan

The strategic plan may need to reflect on expectations of the health care facility, along with features of quality and safety. As a result, SWOT analysis of the plan would reflect on expectations of each input along with the two models. According to McDonald (2016), proposing adjustments along such dynamics allow appreciation of the potential associated with the task and adopted strategic plan. A further reflection on interlocking dynamics of quality and safety enables visualization of the ideal input of the project from an operational perspective. Concepts geared towards attainment of the program need to manifest their interchange potential when reflected against aspects such as quality and safety.


The strengths of the identified strategic plan manifest through the input of advanced study on the challenges and the availability of adequate resources to address their management. In essence, the strategic plan comprises a testing phase that assists in identification of shortcomings of the effective solution, along with dynamics of quality and safety. Also, the ratio adopted in guiding implementation model allows allocation of adequate time to involve phases such as execution and testing.


The plan comprises of time-consuming phases that challenge the effectiveness of the implemented measures. Additionally, the input of ideal strategic data, such as the need to identify a reliable team may face challenges of obsoleteness during execution due to changes in the expected outcomes. Ideally, such changes may manifest from the advances in the industry. Similarly, the plan does not focus on redefining the execution process about changes associated with the external environment.


The concern of adjustment rigidity stands to benefit from the autonomous prospects associated with each phase. Primarily, the operations within a period involve inputs that distinguish the implementation course along a zoned process. Thus, the operations of each stage only fetch guidance from the previous phase. As a result, there exist viable possibilities of making adjustments through invoking fast-tracked modifications through the earlier steps. The engaged changes would then initiate the execution phase as structural or operational adjustments.


The implementation of the suggested strategic plan faces the threat of inadequate resources, which may lead to the potential inclusion of incompetency elements during execution. Arguably, the concern of resources manifests during the commissioning of the plan’s actualization phase. However, the issue remains relevant after the development phase since the strategic plan suggests different inputs to redefine the solution development and established deliverables.

Strategic goal statements and outcomes

The Relevance of the Proposed Strategic Goals and Outcomes

The main goal in a healthcare setting is to provide the best treatment interventions and promote meaningful outcomes thus improving the quality of life. To improve the safety and quality of goals in a healthcare setting, essential components for quality improvement programs must be considered. For the goals to be attainable they have to be safe, equitable, efficient, and be centered on patient needs. The goals will ensure high-quality medical services. This is another positive aspect of the healthcare clinic. Therefore, the need for the plan is to ensure that the main aspects and dimensions get achieved. It, therefore, increases the need to improve the quality of healthcare and reduce the readmission of patients, improve patient satisfaction, ensure patients are not left without being seen, ensure cleanliness and quietness of hospital, reduce outpatient wait time, reduce clinical error ratios, and reduce occurrence of hospital-acquired infections, within different departments within the organization.

The Ethical, Cultural, Technological Environment and Applicable Health Care Policies, Laws, and Regulations

Cultural diversity is a critical factor that must be considered when caring for patients. The health care facility would consider the concept of cultural competence to guarantee patient collaboration with the nurses during treatment to improve the company’s rate of underperformance (Dreachslin et al., 2017). The strategic goals would improve cultural competency since diversity of the patients within the organizations would be critical in providing quality and safety care. However, a lack of a sustainable culture that guarantees cultural competence and lack of cultural beliefs and values of patients would influence effective delivery of care and achievement of the strategic goals.

Strategic goals and outcomes will also ensure the confidentiality, ethics, and feasibility of the treatment process (Dreachslin et al., 2017). The health care institution must figure out how issues around care of patients and their privacy, consent, and the operability of the intervention to reduce the readmission rate in the organization. However, lack of informed consent and autonomy of patients may influence the strategic goals since nurses are required to ensure ethical practices during healthcare delivery.

The strategic goals and outcomes will be ensured through implementing EMR system as a Health Information Technology in the health care institution. EMR helps to manage patient’s information, including medical history and treatment, which will meet the objectives of quality and safety.  However, lack of cooperation and technical training of nurses and physicians on how to use the EMR system to improve healthcare delivery may influence the achievement of strategic goals.

The Public Health Act advocates for quality and holistic care from both the local and state government in order to improve quality of life (Health, 2018).  Besides both the local and state government are tasked with funding healthcare institutions, and developing policies that assesses and evaluates patients’ outcomes, which are based on federal and local government goals (Health, 2018).  Therefore, healthcare delivery must be aligned to legal and ethical standards based on the federal, state, and local legislations to act as an oversight to ensure all the strategic goals and outcomes are achieved.

Relevant Leadership and Health Care Theories to Help Achieve Proposed Strategic Goals and Outcomes

Relevant leadership and health care theories can help achieve proposed strategic goals and outcomes in the organization. Theories ought to be related to explicit petitions as well as mediation segments to be actualized in the plan. The tools selected also need to coordinate negotiations and link back to the theory.

Transformational leadership is the leading theory that will help achieve proposed strategic goals and outcomes in the organization. The theory was developed by James MacGregor Burns (Wolf& Floyd,2017). The theory states that transformational leadership links the leaders and their supporters to ensure they cooperate and support each other to bring about respectful relation between the leader and the follower.  MacGregor Burns also provides critical issues that were provided by Bernard M. Bass, who consider that transformational leaders should be visionary. Leaders must urge their followers to change their motivations, suppositions, and desires to ensure they share similar goals and objectives to improve health care delivery (Wolf & Floyd, 2017).  MacGregor mentioned that original thought, scholarly incitement, solid inspiration, and perfect effect are the main parts of transformational leadership that can help improve the quality and safety of care (Wolf& Floyd, 2017).


Participative leadership or vote based leadership is another leadership theory that can help achieve proposed strategic goals and outcomes in the organization. The theory requires followers to take interest in leadership positions and ensure everything goes as planned (Wolf& Floyd, 2017). The style of leadership is primarily used in organizations such as educational institutions, health care institutions, pharmaceutical firms, and data innovation organizations. Therefore, the theory encourages the nurses and physicians to share their thoughts and objectives on the path the leadership should follow. Researchers have shown that nurses and physicians who are part of participative leadership style are capable of performing their roles and responsibilities efficiently.

Transactional leadership is based on developing specific objectives and goals to spur supporters and empower them towards a course (Xu, 2017). The theory considers that leaders and their teams of employees or followers enter an agreement by giving rewards to the most performing team members by offering virtually a check in return, time off, compensation, and benefits.  In cases where the goals are not met, the leadership uses negative rewards such as providing severe punishment for team members who do not complete their duties. Thus, transformational leadership considers that leadership desires should be achieved by their devotees to keep up their vision and social standard being pursued (Wolf & Floyd, 2017). Transactional leadership also portrays duties and desires of the leaders and devotees. Likewise, the style guarantees that the way of life inside a unit is kept up, with the guidelines and social standards carefully pursued to help achieve proposed strategic goals and outcomes in the organization.

Strategic goal statements and outcomes

The major gap of transformational leadership and transactional leadership theory are that the relationship between the leader and the follower may lead to power struggles and oppositions, which reduce the value system congruence between the leader and the follower. Evidence has shown that transformational leadership requires agents to convince people about a shared vision, without which followers may lack motivation to achieve their goals. Building a connection of trust with their followers may not be established if the leadership is not open, fair, and honest, and does not involve them in decision-making processes.

When comparing the two theories, it is important to note that participative leadership has low motivation, and it takes a long time for decision-making (Xu,2017). On the other hand, transactional leadership theory cannot be successful without providing positive rewards such as a bonus, time off, health benefits, or simply a paycheck in exchange for the completion of a task.

Leadership Qualities and Skills Important for the Proposed Plan

Assessing the leadership characteristics and abilities that will be most critical to executing a strategic plan effectively is essential to guarantee that strategic plans are effectively actualized. There are necessary abilities and characteristics that leaders must have to set up a reasonable and crucial strategic planning process (Wolf & Floyd, 2017). McDonald (2016) considers that leaders should have a strong vision and personality to motivate their followers to adjust expectations, opinions, and inspirations to work toward common goals.  Leaders should act as facilitators rather than dictators to facilitate idea generation and sharing of information with the end goal of arriving at a decision. Besides, leaders should involve followers in the decision-making process, while still maintaining control. Leaders need to be open, fair, and honest with the staff and by motivating them to be independent in their decision-making (Wolf & Floyd, 2017). This impacts follower satisfaction and commitment to the organization. Leaders must also use effective communication to lead the staff to achieve ultimate goals. Lastly, leaders should possess great self-confidence to firmly believe in their vision (Wolf & Floyd, 2017). Thus, the leadership qualities and knowledge will help improve patient outcome through the provision of quality care and ensure patient safety.

Strategic goal statements and outcomes


Building up a dependable strategic plan includes recognizing the directing target to aid the assurance of the long-haul expectations. Deciding on an ideal strategic plan also involves evaluating the demand for resources and the practicability of the attached ambitions. Projections concentrating on the desires for security and nature of the offered administrations permit the enrolling of a practical procedure towards execution dependability. Viewpoints, for example, time and other substantial assets, would help with deciding the destinations to list under each period of the strategic plan. In any case, accomplishing the whole procedure would include valuing the elements of the administration conveyance strategy while analyzing the potential zones requiring conceivable modifications. Without a doubt, an effective strategic plan contains routine testing of the result as well as making adjustment through a full usage cycle.




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