Week 4: Discussion Question – System Change

Discussion TopicTop of Form

Discussion Prompt

Discuss an example of how a nurse leader was successful in spearheading change within an organization, institution, or the government that impacted healthcare policy. What driving forces led to the nurse leader’s success? What obstacles were encountered and how were they addressed? 

Expectations

Initial Post:

·         Due: Thursday, 11:59 pm PT

·         Length: A minimum of 250 words, not including references

·         Citations: At least one high-level scholarly reference in APA from within the last 5 years

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Marketing Strategy

This competency assessment assesses the following Outcome(s):

MT219M1-1: Summarize the basic components of a marketing strategy.

Read the scenario and respond to the checklist items based on the Reading and Learning Activities.

Your instructor will assign a business type or industry to you. 

Lee’s Business Type: A Gourmet Gelato Shop

Introduction: Examine the four marketing strategies and read about the importance of doing viable marketing research before you begin planning strategy. Based on what you learn, you will begin this assessment by examining the mission statement and then move on to address the situation analysis based on where you live. You will first address the background marketing research based on the business type that will be provided by your instructor.

Read the scenario and respond to the checklist items based on the reading and practice activities.

Scenario: Lee is the owner of Lee’s [business type assigned by your instructor], which is located in the city closest to where you live. Lee has now hired you to design the basic components of a marketing strategy for his business. You must use the industry assigned by your instructor.

Checklist:

Summarize a marketing strategy for Lee’s business, addressing each of the six parts.

Part 1 Mission:

Redefine Lee’s mission. Lee’s current mission is more of a product-oriented mission statement. For example, “We sell flowers” or “We make pizza.”

• Write a marketing-oriented mission statement for Lee’s business.

Part 2 Situation Analysis:

Organization Strengths and Weaknesses:

• Describe methods that Lee could use to identify his internal strengths and weaknesses information. For example, some businesses use secret shoppers to identify an organization’s strengths and weaknesses. Explain your response.

Environmental Scan:

• Who are the direct and indirect competitors for Lee’s business located in your area?
• Using sources like the S. Census Bureau (go to “Browse by Topic”), describe the demographics affecting Lee’s business in your area.
• How is technology being utilized in the industry assigned that might have a positive or negative impact on Lee’s business?
• Identify Lee’s competitive advantage against his direct and non-direct competitors in the city nearest to where you live.
• Define the term sustainable competitive advantage and explain what advice you would give to Lee in his quest to build a sustainable competitive advantage.

Part 3: Marketing Objectives

• Set marketing plan objectives for Lee’s business (see page 25 of your text).
• Identify at least two S.M.A.R.T. goals (i.e., specific, measurable, achievable, realistic and relevant to the mission, and time-bounded).

Part 4: Marketing Strategy

• Describe the target market strategy for Lee’s business. Paint a very clear picture of who Lee will be targeting for his product. For example: Appealing to an entire market, concentrating on one particular segment, or multiple market segments.
• Explain the four strategies for growth: market penetration, market development, product development, and diversification. How can Lee use market penetration to increase his sales? Explain.
• Briefly describe your marketing mix strategy: product (size, colors, packaging, use, etc.), place or distribution method, pricing, and promotion.

Part 5: Implementation

• Using the concepts from the text, explain how you will turn your plan into a reality. For example: Detailed job assignments and activity descriptions.

Part 6: Evaluation

• Using the concepts from the text, describe how you will evaluate your marketing strategy.

Respond in a minimum total of 3 pages: 1½ pages (350 words) for Parts 1–3 and 1½ pages (350 words) for Parts 4–6 in a Microsoft® Word® document with additional title and reference pages using the current APA format and citation style. Your paper should include headings, an introduction, and a conclusion. Go to the reading area for help with APA.

Reference

U.S. Labor Department. (2018). Bureau of the census. https://www.census.gov/

Minimum Submission Requirements

• Proper notification of any resubmission, repurposing, or reworking of prior work per the Purdue Global Student Coursework Resubmission, Repurposing, and Reworking Policy Resource.
• Your assessment response should be the required number of pages as specified, in a Microsoft Word document, with an additional title page and reference page using current APA format.
• Respond to all of the checklist items in a thorough and highly organized, logical, and focused manner using Standard English and demonstrate exceptional content, organization, style, and grammar, and mechanics.
• Your Assessment response should comply with all instructions provided.
• Your paper should provide a clearly established and sustained viewpoint and purpose.
• Your writing should be well ordered, logical and unified, as well as original and insightful.
• Be sure to cite both in-text and reference list citations where appropriate and reference all sources using proper current APA citation style.

If the work submitted for this competency assessment does not meet the minimum submission requirements, it will be returned for revision. If the work submitted does not meet the minimum submission requirements by the end of the term, you will receive a failing score.

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CS212M4-4: Apply logical reasoning to address issues in professionalism.

GEL-7.02: Apply ethical reasoning to ethical issues within your field of study.

Professional Code of Ethics Analysis

You will be writing a paper that identifies, summarizes, and applies a published code of ethics for your profession. The paper will include 2-3 pages of content, a title page and reference page, for a paper that is 4- to 5-pages in total length.

1. Using the internet and PG Library, locate an industry organization’s code of ethics. For example, the American Marketing Association, American Psychological Association, and the American Medical Association all have extensive codes of ethics. An excellent source is the Ethics Code Collection.
2. Once you have located and examined the code, summarize the main points of the code.

Content Requirements:

The paper should consist of an introduction, body (points below), and a conclusion.

• Identify your profession, and a professional code of ethics for your profession.
• Summarize at least three main points of the code, and how they apply to your career.
• Explain the benefits of a code of ethics with two specific examples
• Discusses how the chosen code of ethics can guide logical decision-making and provides two specific examples.
• Demonstrate how the code of ethics can be applied to a specific ethical issue that could arise in your profession.
• Demonstrate consistency of your clearly established viewpoint throughout the paper with a clear logical flow as you apply ethical reasoning.
• Make sure your writing is original and insightful.
• Two in-text citations and references used as support for ideas presented (one must be the code of ethics).

Grammatical/Format Requirements:

• Paper must be 4–5 pages in length, double spaced, in correct APA format using Times New Roman or Arial font size 12. (This includes the title and reference page)
• Paper must adhere to Standard English with correct grammar, punctuation, and spelling.
• Put your assignment in a Word document. Save it in a location and with a name that will help your instructor identify the assignment, the course, and you, the student. Submit your document to the Module 4 Assignment Dropbox.

For help with APA formatting and writing, visit Academic Writer and Academic Success Center links located in Academic Tools.

Minimum Submission Requirements

• Proper notification of any resubmission, repurposing, or reworking of prior work per the Purdue Global Student Coursework Resubmission, Repurposing, and Reworking Policy Resource.
• This assessment should be a Microsoft Word (minimum 4 pages), in addition to the title and reference pages).
• Your writing should be well ordered, logical, and unified, as well as original and insightful.
• Your submission must be written in Standard English and demonstrate exceptional content, organization, style, and grammar and mechanics.
• A separate page at the end of your submission should contain a list of references in APA format. Use your textbook, the Library, and the internet for research.
• Be sure to include references for all sources and to cite them using in-text citations where appropriate. Your sources and content should follow current APA citation style. Review the writing resources for APA formatting and citation found in Academic Tools. Additional writing resources can be found within the Academic Success Center.
• Your submission should:
  • include a title page
  • 1-2 pages of content
  • include a reference page
  • be typed in Times New Roman, 12 -point font; and
  • be free of spelling or punctuation errors.

If the work submitted for this competency assessment does not meet the minimum submission requirements, it will be returned for revision. If the work submitted does not meet the minimum submission requirements by the end of the term, you will receive a failing score.

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Do you need a similar assignment done for you from scratch? We have qualified writers to help you. We assure you an A+ quality paper that is free from plagiarism. Order now for an Amazing Discount!
Use Discount Code "Newclient" for a 15% Discount!

NB: We do not resell papers. Upon ordering, we do an original paper exclusively for you.

Read More