Comparative Data Table

Part I: Marketing Expenses Versus Rival Firms Create a data table to illustrate the marketing expenses vs. rival firms by doing the following:

Step 1: Go to the Investor Relations page on your companyâ€™s website (NIKE)
as well as two of its primary competitorâ€™s websites and download the three form 10Ks for the respective firms.
Step 2: Look in the Table of Contents of each Form 10K to find the pages that reveal the three firms’ marketing or advertising expenditures.
Step 3: Prepare a comparative data table to consolidate this information.
Step 4: Prepare a report (250-750-words) to suggest implications for your company in terms of marketing or advertising expenditures going forward as needed to implement strategies.

Deliverables

Part I: Submit the comparative data table.
Part I: Submit the report ( 250-750 words) to suggest implications for your company in terms of marketing or advertising expenditures.

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