Improving ROI

Review Case 10.32 in your textbook. Using the questions provided as a guide, discuss your suggested strategy(ies) for improving ROI and the steps that the company would have to implement to obtain the desired result(s).

Please include proper citations in your discussion post. Points will be deducted if proper citations are not used.


10.32 (LO 3) Return on investment After seeing the results of the segment analysis for the Nylon Fibers division, James Cameron wants all three divisions focusing on the correct avenues for improving division performance. Refer to Exhibit 10.4 and the related information on page 10-14 to answer the following questions.


1.     Calculate the margin and asset turnover for Centex Yarns’ three divisions. Show that margin × asset turnover equals the return on investment for each division as reported in the text.

2.     Compare the margin and asset turnover for the three divisions and make suggestions for increasing the return on investment of each division.

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