problem and purpose
- State the problem that the project will be directed to address.
- What makes this problem worth addressing?
- Describe in detail the process your team used to identify this problem.
- Compare the process used to select this problem with Stage-gate or Phase-gate processes. What is similar and what is different to those processes of product development?
- What needs would drive development of a solution for this problem?
- If the problem were solved how would the world be better?
- Describe the purpose or outcomes a developing business would achieve by developing a solution to this problem.