please watch the following video on youtube and respond to the questions that follow accordingly 1
Please watch the following video on YouTube and respond to the questions that follow accordingly.
Briefly describe the product being offered and categorize it as convenience, shopping, specialty, or unsought; tell me why. Would you describe the product being offered as a B2B or B2C product? Where would you categorize it on the product-service continuum? What is unique about this productâ€™s packaging and distribution plan? What type of target marketing strategy is she using and why (undifferentiated, differentiated, concentration, or micromarketing)? See the attached matrix and describe the companyâ€™s value proposition strategy by identifying what quadrant of winning (or losing) this business falls into. How might Daisy Cakes pursue a downward stretching product strategy and how might this affect her brandâ€™s perceived value? Finally, what do you think of the business model of Daisy Cakes? Would you invest or are you â€œoutâ€ like some of the sharks?
Limit your responses to 2 pages of double spaced work with Times New Roman 12 point font and 1â€ margins. This formatting counts as well! Print your essay and bring it with you to class on 3/21 when you will take your multiple choice portion of the exam.