mkt discussion 1
You are an entrepreneur who is designing a new line of boutique hotels located along Floridaâ€™s coastlines. Each of the 75 guest rooms in each hotel will offer upscale decor, Wi-Fi, and iPod docks for a nightly rate of $219. The hotels will have an on-site restaurant and a separate full-service bar that features local musicians. Describe in detail the demographicsâ€”age, gender, family life cycle, income and social class, ethnicity, and place of residenceâ€”of your target customer and provide your rationale.
There is a lecture powerpoint that you may use. Please avoid using any outside sources except the powerpoint.
Also, I will give you two classmate’s discussions for you to response after you finish this discussion. Thanks.