how market basket analysis is used by companies what is the value of it how does it relate to big data
Chapter 5 Advanced Analytics Theory and Methods: Association Rules
Please provide an example of how market basket analysis is used by companies. What is the value of it? How does it relate to Big Data?
Requirement: Note that the requirement is to post your initial response no later than 06/07 and you must post two additional post during the week by Sunday. I recommend your initial posting to be between 200-to-300 words. The replies to fellow students and to the professor should range between 100-to-150 words. All initial posts must contain a properly formatted in-text citation and scholarly reference.