synopsis from article review
Using given Harvard Business Review Coursepack, review the following articles in the coursepack (I will send this):
- The Female Economy
- Customer Value Propositions in Business Markets
- Getting Brand Communities Right
- The One Number You Need to Grow
- Ending the War Between Sales and Marketing
Following your review, share a 500-word synopsis of the strategic marketing concepts discussed. This posting should not be a series of articles reviews. Instead, it should be a synthesis of the readings continuing with the overarching theme, “Strategic Marketing,” in mind. This posting should be completed using APA formatting (in-text citations and references).