strategic planning 44
Looking for 250-400 words…
- Write a one-two sentence personal definition of strategic planning.
- Discuss this statement by Roger L. Martin: “. . . good strategy is not the product of hours of careful research and modeling that lead to an inevitable and almost perfect conclusion. Instead, itâ€™s the result of a simple and quite rough-and-ready process of thinking through what it would take to achieve what you want and then assessing whether itâ€™s realistic to try. If executives adopt this definition, then maybe, just maybe, they can keep strategy where it should be: outside the comfort zone.â€
- Finally, describe the differences between strategic planning and business planning.