A SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis is a great starting point to performing a strategic assessment for a company. For this discussion, select any firm and describe at least two strengths/weaknesses and opportunities/threats. Based on your analysis, generate at least one possible strategic action to reduce risk, and at least one possible strategic action to capitalize on possibilities.

NOTE: Integrate concepts from the course textbook, and use only authored websites, academic journals, and professional journals in your response, such as BusinessWeek and The Wall Street Journal. Be sure to include a citation or URL for each source of your information.

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