read case 4 2 quot ecco a s global value chain management quot and write a 3 4 page paper
Read Case 4-2 “ECCO A/S – Global Value Chain Management”.
- Describe the competitive environment of ECCO and determine how well ECCO is positioned (vis-a-vis the competitors) to take advantage of changes in the industry.
- Analyze ECCO’s global value chain. How well does this configuration match the drivers in the industry?
- ECCO has a fully integrated vertical value chain. What are the pros and cons of this strategy? What economic and strategic factors should be analyzed to answer this question?
- Is ECCO following the inside-out or outside-in strategic perspective? What are the implications of this choice and how can ECCO increase their sales/marketing effort
Your paper should include a brief executive summary, 900-1200 or 3-4 pages, and a recommended course of action.