Publix SupermarMarketing Plan project, discuss:
A) Segmentation Bases
1. Review the five general segmentation bases in section 8-4 of your text.
2. Describe what base or bases your company uses to segment its market.
1. Review positioning in section 8-9 of your text.
2. Describe the position of the products marketed by your employer? Is this a good position? Why / Why not?