From any social media platform, select a video posted by an organization to achieve marketing and/or public relations goals. In a two-page paper (plus cover page and references page), analyze the use of the video by answering the following questions:

  • What is the organization trying to achieve with this video? Were they successful? Why or why not?
  • Does the video appear on additional social media platforms? Are those platforms linked and integrated? How might this be a benefit or a detriment to the organization?
  • How might the video be improved? Are there legal or ethical issues that should be taken into consideration regarding its use?

Your paper must include the link to the video and be written and formatted according to the requirements in the CSU-Global Guide to Writing and APA. Support your paper with a minimum of two scholarly sources in addition to the course resources. The CSU-Global Library is a good place to find these sources.

Review the rubric for this Critical Thinking assignment in the Module 5 Materials folder for specific grading criteria.

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