mission statements and strategic planning
Please answer questions in apa format and total word count should be 1500 words or more. This word count does not include references at the end. Please cite with scholarly sources.Preferred organizations Baxter Pharmaceuticals or Hikma Pharmaceuticals .If you have any questions or any needed materials please let me know.
Mission statements guide an organizationâ€™s decisions and strategic plans. Locate an organizationâ€™s mission statement. Evaluate the effectiveness of the organizationâ€™s mission statement. What changes would you propose the organization make to the mission statement?
Marketing plans propose a marketing strategy that details the chosen marketing mix (product, place, price, and promotion). Distinguish the specific elements of the organizationâ€™s marketing mix and evaluate the extent to which the strategy reflected in these elements is aligned with the organizationâ€™s mission statement. What recommendations would you make to better align the organizationâ€™s marketing strategy with its mission?
Analyze the current and future situation with respect to the organizationâ€™s target market using the 5W Model for Customer Analysis.
Examine the organizationâ€™s external environment and make inferences as to the impact these external factors may have on the organizationâ€™s current and future marketing planning.
Identify the organizationâ€™s competitive advantage. Is the competitive advantage durable and valuable? Defend or critique the organizationâ€™s competitive advantage based upon your earlier analyses.