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1. Choose one of the three clients in Case 4.1, Memo from a Researcher, at the end of Chapter 4 of your text. State which type of research design is most appropriate for the client and why. Give a specific example of how you would apply your recommended research design and explain why you chose that example.
2. Read the How to Use Interesting Research to Help Market Your Business (Links to an external site.) article. Describe the difference between conducting original in-house research and using publicly available research. When is it beneficial to conduct in-house research and when is it better to rely on publicly available research?
textbook: Burns, A. C. & Bush, R. F. (2012). Basic marketing research using Microsoft Excel data analysis (3rd ed.). Retrieved from https://redshelf.com