marketing paper 5507379 2
Case Study II : Springfield Nor’easters
The written report should deal with the following issues:
1.What are main factors that Nor’easters should take into account in establishing a pricing policy.
2. Design a ticket pricing plan for the Nor’easters first season. Be specific and explain your assumptions – especially assumptions of cause and effect- that underline your strategy.
3. Using the pricing plan you have designed and given Buckingham’s assumptions about concession sales, will the team reach breakeven in the first year? If not, what options does Buckingham have to reach his target?
In responding to the above, please do make relevant and appropriate use of data included in the case study. Also for case analysis you don’t need to conduct additional research, utilize the information presented in the case