Final Project Outline

Final Project Outline

Given the case study provided in Week 1, provide a 2-page draft high level outline of your strategic plan. Your outline should include the following:

1. Strategic Management Plan
   1. Mission statement (provided in the case study)
   2. Vision statement
   3. Core values
      1. Value #1
      2. Value #2
      3. Value #3
      4. Value #4
      5. Value #5
   4. SWOT analysis
      1. Strengths
         1. #1
         2. #2
         3. #3
      2. Weaknesses
         1. #1
         2. #2
         3. #3
      3. Opportunities
         1. #1
         2. #2
         3. #3
      4. Threats
         1. #1
         2. #2
         3. #3
   5. Grand strategies or long-term strategic priorities (3–5)
      1. Strategic Priority #1
      2. Strategic Priority #2
      3. Strategic Priority #3
      4. Strategic Priority #4
      5. Strategic Priority #5
2. Operational and Tactical Plan (for each Strategic Priority listed above)
   1. Strategic Priority #1 (2–4)
      1. Operational/Tactical Objective #1
      2. Operational/Tactical Objective #2
      3. Operational/Tactical Objective #3
      4. Operational/Tactical Objective #4
   2. Strategic Priority #2 (2–4)
      1. Operational/Tactical Objective #1
      2. Operational/Tactical Objective #2
      3. Operational/Tactical Objective #3
      4. Operational/Tactical Objective #4
   3. Strategic Priority #3 (2–4)
      1. Operational/Tactical Objective #1
      2. Operational/Tactical Objective #2
      3. Operational/Tactical Objective #3
      4. Operational/Tactical Objective #4
   4. Strategic Priority #4 (2–4)
      1. Operational/Tactical Objective #1
      2. Operational/Tactical Objective #2
      3. Operational/Tactical Objective #3
      4. Operational/Tactical Objective #4
   5. Strategic Priority #5
      1. Operational/Tactical Objective #1
      2. Operational/Tactical Objective #2
      3. Operational/Tactical Objective #3
      4. Operational/Tactical Objective #4
3. Evaluation Plan
4. Change management plan, including the following:
   1. The size of the change and its impact on the community and the organization
   2. The organization’s readiness for change
   3. Change management strategy
   4. Team structure and responsibilities
   5. Champion roles and responsibilities
   6. Planning and implementation
   7. Communications plan
   8. Resistance management plan
   9. Training plan
   10. Incentives and celebration of key milestones and successes
   11. Timeline/schedule of activities
   12. Budget for change management

SAMPLE ANSWER

Final Project Outline

1. Strategic Management Plan

• Mission Statement- Empowering residents and creating a homelike atmosphere are of the utmost importance to Jasper Gardens Nursing Home. We promise to listen and strive to accommodate resident choices so that we can fulfill their wishes for daily living.
• Vision Statement- We have been challenged to get our personnel system in better shape and have been responsive to the needs of our workers. Our strategy is to build an interstate road that will reduce the travel time between Jasper and Capital city. There is also potential for the construction of open senior living apartments and an assisted living facility.
• Core Values

1. Value 1- a commitment to helping those less fortunate
2. Value 2- a commitment to innovation and excellence

• Value 3- a commitment to offering quality care to patients

1. Value 4- a dedication to staff
2. Value 5- a Commitment to the community

Final Project Outline

• SWOT Analysis

1. Strengths

–Intermediate care and skilled care classification system

–The fine dining programs

–Resident community council

–Good performance in the statewide competition for Quality-of-Life Award

–100 percent Medicare and Medicaid certified

–Qualified personnel

-Deficiency–free survey from the State Department of Health-Level B

1. Weaknesses

-Unfair interpretation of employee policies

-Increased employee-compensation rates due to increased injuries

-Lack of union representation for hourly staffs

-Increased crashes due to the use of electric wheelchairs

• Opportunities

-Construction of a new interstate road

-Recent Medicare admissions requiring more therapy and services

-Increased visits from resident’s family and friends

1. Threats

-Medicaid pricing

-Laws that restrict movement of the elderly using carts

-Union policies governing part time employees

• Grand Strategies or long-term strategic priorities

1. Strategic priority 1

Stability strategy

1. Strategic priority 2

Expansion strategy

• Strategic priority 3

Retrenchment strategy

1. Strategic priority 4

Combination strategy

1. Strategic priority 5

Liquidation strategy

2. Operational and Tactical Plan

• Strategic priority 1 (2-4)

1. Maintain relationship between Jasper and Capital Hill
2. Maintain current performance indicators

• Strategic priority 2

1. Market development. Dedicate one wing to patients with Alzheimer’s disease and Dementia
2. Market penetration. Hiring more certified therapeutic recreational therapists

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• Strategic priority 3

1. Turn around. Firing underperforming staff to maintain operating profits
2. Divest businesses that are not part of core operations. For example, offering electric cart driving lessons

• Strategic priority 4

1. Use of a push/pull promotional strategy by developing new products and advertising
2. Combination of organic and inorganic strategies

• Strategic priority 5 (2-4)

1. Selling off physical assets
2. Selling off intellectual assets like patents and brands
3. Evaluation plan
4. Steps in evaluation

–Engage stakeholders

–Describe the problem

–Focus the evaluation design

-Gather credible evidence

-Justify conclusions

-Ensure use and share of lessons learned

1. Standards for good evaluation

–Utility

–Feasibility

–Propriety

–Accuracy

4. Change Management plan
5. The size of the change and its impact on the community and the organization

-Personnel and union activity changes. Improves employee satisfaction levels

-Rehabilitation services utilization. A plan to offer ambulatory rehabilitation services to improve care

-Admission policies. Background checks will ensure the best staff is hired

1. The organization’s readiness for change

–Development of a collaborative Medicare-certified inpatient hospice at the facility

–Development of an assisted living facility and retirement housing

–Development of an Alzheimer’s and Dementia wing

–Development of system developments

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• Change management strategy

-Create incentives

-Redefine cultural values

-Exercise authority

-Shift the burden of change

-Recruit change champions

1. Team structure and responsibilities

–A change sponsor at senior levels of management, key executives including Michele Regan and Jayne Winters

–Their responsibilities include; communicating with stakeholders, listening to their concerns and ensuring a smooth changing process

1. Champion roles and responsibilities

–Understand key changes and their impacts

–Determine project milestones

–Attend project meetings

–Disseminating project communications

–Attending focus group sessions

1. Planning and implementation

–Establishment of annual objectives

–Formulation of policies to execute the strategies

–Allocation of resources

–Performance of set activities and tasks

–Controlling activities in various levels

• Communications plan

–Clarify change management plan for all stakeholders

-Select credible leaders to deliver the message

-Create feedback strategy

• Resistance management plan

-Resistance assessment

-Engagement strategy

-Engagement programs

-Resistance tracking

1. Training plan

-Consider organizational goals

-Identify benefits for trainees

-Identify desired outcomes

1. Incentives and celebration of key milestones and successes

-Set expectations and get systematic

-Offer gratitude often

-Set milestone campaign and celebration goals

-Offer performance bonuses

-reward risk taking

1. Timeline of Activities

– Pre-plan development stage

– Planning stage

– Post planning assessment

• Budget for change management

-To be formulated by change management team

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