Creating a Market Proposal Assignment LP2.2: Casinos (Essay Sample)
LP2.2 Assignment: Create a Marketing Proposal
For this assignment you will create a marketing proposal for the casino industry
As the marketing manager, you have been asked to create a marketing proposal for the product or industry you selected: Casinsos. In your introduction, give a history of the casino industry. Who are the key competitors?
In the body of your paper identify the problems in the current marketing campaigns and suggest areas of improvement. Do you see any new opportunities in the marketplace that companies (in the industry or who sell the product) could take advantage of and perhaps grow the market share? Develop realistic and measurable goals that will help the company assess the effectiveness of their marketing.
In your conclusion, based on your research, provide direction for future marketing efforts.
The resources you use must be placed on the reference page, and each reference must be cited in the body of your report. You must use APA formatting.