Chapter 18 Assignment Contests and sweepstakes are very common in the entertainment industry. Radio
Chapter 18 Assignment Contests and sweepstakes are very common in the entertainment industry. Radio stations have contests almost weekly (some daily); local television morning shows quiz viewers on trivia; even movies offer sweepstakes in conjunction with film previews and premiere nights. Think of a television program unlikely to have contests or sweepstakes (things like Cops, The View, Scooby Doo). Once you have chosen your program, design a contest or sweepstakes to promote the show or the channel on which it airs. Describe the rationale behind your promotion.
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