brand vs time
For this week’s assignment, please answer the following questions in two separate documentsâ€”one for each music brand or artist you are reviewing:
- Outline a music brand or artist, living or dead, that has maintained relevance over time. Thoroughly outline three specific initiatives the brand has used to maintain this relevance.
- Conversely, identify a music brand or artist that has lost prominence over time. Thoroughly outline three specific ways in which the brand could have avoided their decline.
- Include any visuals that might help support your analysis and make sure you provide references and cite all your sources according to APA guidelines.
- Please upload your final submission as two PDF files. Label them LastName_L02a_BusinessOfMusicMarketing.pdfand LastName_L02b_BusinessOfMusicMarketing.pdf (e.g., Smith_L02a_BusinessOfMusicMarketing.pdf andSmith_L02b_BusinessOfMusicMarketing.pdf).