BLACK FLY BEVERAGE COMPANY INC.

/in /by

BLACK FLY BEVERAGE COMPANY INC.
You will prepare a one-page memo on the case below (BLACK FLY BEVERAGE
COMPANY INC.).
The Case asks you to take on the role of a consultant or an employee of the firm and
Propose solutions to the problems identified. You must complete a one-page memo
following the format, with one more page (appendices).
Appendices must include:
KSFs
SWOT
process analysis: discuss the type of line, capacity, utilization
alternatives/trade off analysis (including quantitative analysis with payback and/or ROI)
Overall:
• Write in third person (avoiding I, me, we, our, us, etc)
• Avoid “may be” “maybe” “possibility” “potentially” “could consider” “hope”.
• Follow format below. Don’t sneak in extra words with a smaller font or wider margins.
To: Name the person you are writing to and make sure to stay in that role
From: Name yourself. Are you a consultant brought in to make recommendations?
Date: Put in the date from the case, otherwise ask your prof if you can use today’s date
Subject (or RE): State main problem statement (need to increase sales, rebuild trust, increase production
volumes, secure financing, improve customer/employee satisfaction, through what means…
it will likely be a long sentence. This can be a question?
Recommendations
1. Put
your
main
recommendation
first
it
will
be
broken
down
into
implementation
steps
next
section.
You
may
use
bullet
points
and
short
sentences.
Refer
to
the
appendices
that
helped
you
come
to
this
conclusion
(Appendix
1:
SWOT,
and
Appendix
2:
KSFs,
Appendix
3:
Financial
Analysis)
2. Since
you
often
won’t
have
the
room,
you
may
want
this
section
to
also
include
implementation,
if
so,
say
it
in
the
title
(Recommendations
&
Implementation)
or
create
a
new
title
for
Implementation
Implementation:
List
your
courses
of
action
(who
is
responsible,
by
when
(time
frame
up
to
24
months),
financial
impact
Short
Term
…state
length…
(in
the
next
two
months)
1. Here
is
the
first
thing
you
will
do
in
the
short
term
towards
your
recommendation.
Here
is
a
sentence
or
two
explaining
more
about
it.
2. Here
is
the
second
thing…
to
do
in
the
short
term
towards
your
recommendation.
Here
is
a
sentence
explaining
more
about
it.
3. Here
is
another
thing…
to
do
in
the
short
term
towards
your
recommendation.
Here
is
a
sentence
explaining
more
about
it.
Remember,
it
may
turn
out
that
you
have
8
things
to
do
in
the
short
term,
and
only
one
in
the
medium
term.
That’s
fine.
Medium
Term
(from
two
to
eight
months)
1. Here
is
the
first
recommendation
of
what
to
do
in
the
medium
term.
Here
is
a
sentence
or
two
explaining
more
about
it.
2. Here
is
the
second.
Each
one
needs
a
sentence
or
two
explaining
it.
Again
if
an
appendix
is
necessary
for
more
detail,
refer
to
the
appendix.
(Appendix
4)
Long
Term
(for
example:
from
eight
months
to

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