Apply a PESTEL analysis to BMW, Mercedes Benz or Audi (note: the same opportunities and threats… 1 answer below »

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Tutorial question – Week 2 – German luxury cars

Q2. Apply a PESTEL analysis to BMW, Mercedes Benz or Audi (note: the same opportunities and

threats will apply to each of them)

Tutorial question – Week 3 – Zara case

Q1. Examine the Zara mini-case and identify their Tangible and Intangible resources.

Tutorial question – Week 4 – Apple vs Samsung mini-case

Q2. Using Apple, demonstrate how the differentiation strategy can be well implemented.

Tutorial question – Week 5 – TESCO PLC

Q3. Identify the competitive behaviour responses of Tesco to build or defend its competitive

advantages and to improve its market position.)

Tutorial question – Week 6 – LVMH

Q2. What do you think was the reasons why LVMH diversified?

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